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Message: <blockquote data-quote="justanobody" data-source="post: 4513551" data-attributes="member: 70778">The only research I know of about 4th edition and its products was a conference that someone made into a podcast about 3PP and the new direction of the d20 STL and OGL that was closed, but maybe leaked.I never heard any market questions about it myself, and have found little in the way of it online.Which only leaves me with guesses. One of those is that this was somethign asked at conventions, if asked, and that very secluded sample gave the results.I would think that a split market would have worked better. But with most things running the old system parallel to the new is only common sense, so any bugs in the new can be handled by the old system while you get the new system running up to spec. In this case meaning they would have had the print versions and electronic versions at the same time so during the failings of the new system (every new system fails during implementation and must be worked on), the old system is still in place to continue making money and giving something to the customers.Possibly cutting advertisements from the electronic version for early adopters of it as their benefit while the print version still had them, to entice people to use the electronic versions.But this is all speculation, as I can't find ANY market research information EVER about D&D in its entire lifetime (except for comment cards in products none of which I saw in 3rd edition books or post-Paizo pre-DDI Dungeon magazines), which leads me to think it is only, or mostly, gotten from conventions that in no way represents the whole of the players, but a niche within them.:twocents:</blockquote>

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