But that's the thing...D&D was ALREADY the standard in the RPG marketplace. Even during the dark days before WOTC's buying TSR, the D&D game (and engine) ate up the majority of the market.
No. It didn't. It had
vanished from the marketplace - and had been absent from distrbutors buy lists for quite some time. As a game played by gamers, D&D was a brand with a long history and damaged goodwill, yes.
But as a commercial product as a going concern? D&D wasn't on life support - D&D was DEAD.
The days of "printer problems" were dark and dank my friend. They were F'ugly. Retailers had no new product to sell for nearly a year. The distribution channel had been interrupted and the entire commercial side of the game had to be shocked back to life.
Prior to that, the Internet had shocked TSR's lawyers to go to war and issue cease and desist letters against its own fans, left right and centre through the late 90s, too. A lot of fans HATED that brand and hated T$R, too. A lot of them with good reason, I would say.
2nd Edition ended up as a monumental commercial FAILURE. Yes, with caps.
FAILURE. Dead company and a wrecked brand with an incredibly damaged goodwill amongst its own fans.
Magic:TG had destroyed D&D's new player acquisition model and there was no plan in place to restore the influx of new players upn which the solvency of the whole depended. The best plan Dancey and Adkinson came up with was a means to entice all the lapsed D&D players who were playing some other RPG or game to rush back to the brand en masse in order to give the brand time to acquire new teenage players, too. That was a BIG COLOSSAL roll of the dice. They managed to roll a 20 -- but that was a consequence of good management, great marketing, solid design and the D20/OGL license. It was not a matter of predestiny.
You are seeing success after the fact, ignoring the intervening disaster that was the CAUSE of the sale of TSR to WotC -- and projecting success on the whole over a course of years. You are treating the events which triggered the end of TSR as a mere speedbump along the road over the course of the game's history.
It appears that way now only in hindsight - and only after the benefit of a hugely successful 3rd Edition of the game. Take away that success and D&D could have died for good as a commercial enterprise.
Yes. It really
could have gone another way.