I found the game on a visit to the local hobby store. Four people were playing D&D at a small table set up near the front. My friend who was with me and I watched them play and then they had us sit down and showed us how to play. We ended up getting the Basic set each and then began biking to the store to play. At the same time a couple of groups started playing during recess at school. Word got out about the hobby store and eventually the owner opened up the back room with two large and one smaller table for people to game at. During the school year we played on Saturdays and during the summer it changed to Tuesdays. At its peak we probably had 15-20 people showing up regularly, and a few more that dropped in occasionally.
In the end we got too big for the store, caused to much noise and disruption and were shut down by the owner when most of the people gaming stopped buying materials from the store, choosing instead to buy from the larger store in the city which acted as a local distributor and had lower prices as a result (but they didn't provide any place to game).
I continued to play with a smaller group from that store, shifting to one of the player's houses instead.