FLGS (Friendly Local Games Shop). And the one we have in toen (LA Mood's) is great - always have the newest stuff and even have a frequent buyer card (I've filled up 2 in less than six months!). Easy to do special orders from as well - and I like the people who run it. More than enough perks for me to give them my gaming dollars.
There are 2 other gaming stores in town (one is more of a comic book shop with a small amount of gaming stuff the other is like a clearing house where old games go to die) but neither matches up to Mood's.