Why are board games being sold as D&D?

About a year and a half ago I got into board games pretty seriously. Probably bought 30 or 40 since then, and last summer one was Castle Ravenloft. I was a sucker for it because I played D&D quite a bit as a kid/teen/college age and Ravenloft was a favorite setting. My board game group loved it, as did I. The minis are incredible, the co-op feel is strong, and did I mention the minis are incredible?

Six months later, I've purchased half the Essentials products for myself, a group of new players who are eager to play D&D once a week if not more often, and I couldn't be more excited to be DMing again. If Wizards' goal was to get lapsed players back into D&D, they succeeded in my case, and I suspect others.
Welcome back. Strahd missed you.
 

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