WotC Why WotC SHOULD Make A New Setting

if anyone can afford to experiment it is the guys with the 50% profit margin and the most sales by an order of magnitude or so.

That they aren’t shows that they are risk averse more than it shows an inability to, they simply do not need to given their position in the market
4th Edition proves otherwise.
 

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They very much could allow for experimentation by the current group at WatC and try new settings, One here and there while they still publishes Forgotten Realms and all the rest wouldn't be that noticeable in the spreadsheets. They're not going to because they're also the same company that layoff people at Christmas to give the boardroom members new boat loafers. But the could.
 

4th Edition proves otherwise.
yes, back then they did, maybe without realizing it. I assume the result of that changed their perspective on quite a few things though.

Also, back then they had neither the 50% profit margin nor the huge sales numbers.
As always, necessity is the mother of invention. As long as they manage to maintain their current position I am not expecting innovations from them, once sales tank, that will change again, same as every other time
 

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