Dropped my sub months ago because I didn't feel I was playing enough to justify (not the first time I'd done it). Never was able to play enough to even seriously threaten reaching the level cap much less the tedium of endlessly repeated raids and end-game stuff. I'm also an altaholic and the solo content couldn't hold my interest any more. Hasn't stopped the itch to play it again though. However I'm currently sticking to City of Heroes where if I can stop creating new toons I might finally get a character to 50 - just to be able to say I'd done it at least once.