Bingo, Dragonblade. His full post is below, and it's right on.
Miniatures make the game accessible. How many people do you know who didn't try D&D because they couldn't "get" it, couldn't understand that it all takes place in one's imagination? Think of all the folks that you never approached about playing, because you knew that they just wouldn't understand.
Minis make the game accessible to those folks.
It's worth repeating that the minis are the playing pieces for WotC's new game called "D&D Miniatures".
They are not, repeat not, miniatures designed for the D&D RPG game. Of course they can and will be used by D&D RPG players, and each D&D Miniature stat card also comes with D&D RPG stats, but again--D&D Miniatures figures are designed for the D&D Miniatures game, and are packaged and sold in the way that most makes sense for the D&D Miniatures game.
The D&D Miniatures game competes with the Mage Knight game, since like Mage Knight it is a collectable miniatures game with prepainted plastic figures sold in randomized packs.
The playing pieces for D&D Miniatures do not directly compete with unpainted metal minis such as Reaper, since unlike the D&D Miniatures playing pieces, Reaper figures are individually-packaged models intended for fantasy gamers to paint and use in tabletop RPGs.
D&D Miniatures figures and Reaper figures are dissimilar products that appeal to dissimilar target markets. This should be obvious, but I see many (too many) posts comparing Reaper models to the playing pieces for the D&D Miniatures game. It's nonsensical, but I see posts saying "If I want one specific unpainted metal figure, then I'll buy that one specific unpainted metal figure from Reaper." As if that were some kind of valid
point, or anything other than the most obvious of statements.
Sigh.
Anyway, Dragonblade's excellent post is repeated below.
-z
Dragonblade said:
I think a positive note for minis is that it allows WotC to give D&D more of a boardgame feel.
To be brutally honest, pretending you are a fantasy person in a fantasy world and speaking in character, etc. does not appeal to most people. They find it childish or strange.
Having minis, grids, etc. allows WotC to emphasize the war game and tactical aspects of D&D and thus possibly appeal to a more diverse group of people.
If you walk into a room and see people sitting their with pencils, paper and dice and just talking in strange voices will seem strange.
But if you see them sitting their with pencils, paper, dice, and a big square grid with minis and people moving minis around and shouting actions to each other etc. It seems much more like an elaborate boardgame. With visible playing pieces, D&D feels more like a game and less like some strange form of acting. Better to appeal to the masses that way.