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WotC Generates 75% Of Hasbro's Profit
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<blockquote data-quote="LuisCarlos17f" data-source="post: 8259405" data-attributes="member: 6802378"><p>The goose of the golden eggs would be right if we talk about souce of income but in this case I refered like the "favorite before king's eye".</p><p></p><p>They are making money with the digital market. They haven't to spend for printing and sending to the shops, and they are selling books from previous decades. The videogame indutry makes a lot of money, but the titles very fastly lose their original value and become obsolete, but as pieces for collectors.</p><p></p><p>In my opinion Hasbro's strategy is about managing brands. Selling merchandising is easier when it is about popular franchises, for example superheroes, videogames or cartoon characters. Now Hasbro is selling a lot of toys about Star Wars and Marvel Superheroes. </p><p></p><p>We also to remember Hasbro knew what was doing when they bought Entertaiment-One. They want to produce movies and teleseries to promote their own franchises. Hasbro needs the best producers to create the ultimate cartoons. Transformers' return was possible thanks Michael Bay's movies, and the reboot of My Little Pony has been a total smash-hit, even with with its ow movie in the cinemas. The big and little screens are the best way to promote their IPs.</p><p></p><p>It is not only the indirect adversticing with Critical Role or Stranger Things, but other titles as the movies of the Lord of the Rings and teleseries as the Witcher, Game of Thrones, or videogames as World of Warcraft or Diablo. D&D is now in the middle between normal and exotic.</p></blockquote><p></p>
[QUOTE="LuisCarlos17f, post: 8259405, member: 6802378"] The goose of the golden eggs would be right if we talk about souce of income but in this case I refered like the "favorite before king's eye". They are making money with the digital market. They haven't to spend for printing and sending to the shops, and they are selling books from previous decades. The videogame indutry makes a lot of money, but the titles very fastly lose their original value and become obsolete, but as pieces for collectors. In my opinion Hasbro's strategy is about managing brands. Selling merchandising is easier when it is about popular franchises, for example superheroes, videogames or cartoon characters. Now Hasbro is selling a lot of toys about Star Wars and Marvel Superheroes. We also to remember Hasbro knew what was doing when they bought Entertaiment-One. They want to produce movies and teleseries to promote their own franchises. Hasbro needs the best producers to create the ultimate cartoons. Transformers' return was possible thanks Michael Bay's movies, and the reboot of My Little Pony has been a total smash-hit, even with with its ow movie in the cinemas. The big and little screens are the best way to promote their IPs. It is not only the indirect adversticing with Critical Role or Stranger Things, but other titles as the movies of the Lord of the Rings and teleseries as the Witcher, Game of Thrones, or videogames as World of Warcraft or Diablo. D&D is now in the middle between normal and exotic. [/QUOTE]
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WotC Generates 75% Of Hasbro's Profit
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