WotC president Greg Leeds and I!!!

This.

I want to own my RPG materials (PDF, or preferrably dead tree) not rent them.

Only one thing: Those products already exist, and there will never again be new product for those game systems from the D&D brand name holder. (Possible, but not very probable.). So by driving people to a subscription, it's promoting D&D, from the new to the old and everything in between, making it possible to keep producing and bringing in new blood. As it stands, there's NOTHING for pre-3E except the pirate stuff. It may not be the best model, but it's not a bad one, either.

I will say one thing, brought up by Ron Blessing and Sean Patrick Fannon on The Game's the Thing Podcast: PDFs aren't lost sales, and they aren't an alternative release channel - they're a value added service moreseo than anything else, and despite what companies want to treat them as. According to Mr. Fannon, One Book Shelf posted record sales in Q1 2009 and OBS plans to offer something new in their business model "based on their research that there is a large section of gamers who prefer both the Print and PDF product simultaneously" (paraphrasing him).

If WotC had stuck with the plan to offer free or cheap PDFs with their paper product, I believe they'd have been praised to the skies for it, and likely sold even more books than they did. I just don't see offering yet another little-used format like kindle or e-reader and tracking every person opening their PDF via DRM in Orwellian fashion as a strong business plan.
 

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I mostly endorse it. Everything but #1. No way in Hell would I pay a monthly fee for access to older D&D products. PoD sure. PDF sales, sure. DDI subscription to access 'em...nope.
This.

I expect to keep playing older editions (OD&D, BD&D, 1e) for the next 30+ years, and paying $120 or whatever it is per year just for access to the books I'd be looking for is simply not reasonable. If they did come out with something like that, I'd sign up and then format-shift the content I'm looking for into a portable format, such as a PDF.
 


#1: Make the DDI like unto a God.
I'll agree with this.


#2: Stop Being Scared of Pirates.
I don't think that WotC should be afraid of pirates, but I do think that chasing after pirates is a good thing. Just ignoring the pirates and condoning their actions as a result doesn't help anybody but thieves and scum.


#3: Sell A Friggin' T-Shirt Or Something.
Not a bad idea.


#4: Start selling PDFs again, and don't charge more than $10 for them.
I think he would be better off just listening to your first idea.


#5: Embrace Open Gaming.
I couldn't care less about open gaming. Cooperating with publishers so they can use the DDI to provide greater support for GSL products seems like a better idea to me.


#6: Gaming Groups are your Recruitment Tool.
I'm really not sure if there is any way for WotC to do this. It isn't the way I got into the hobby (I was lured in by raw D&D brand recognition), so I can't think of what they could do. I think simply stepping up in marketing might work better for them.
 

Graz'zt said:
I mostly endorse it. Everything but #1. No way in Hell would I pay a monthly fee for access to older D&D products. PoD sure. PDF sales, sure. DDI subscription to access 'em...nope.

It's a good thing I also say things like "Sell cheap PDFs, don't be scared of pirates, and Print On Demand is a good idea." ;) I wouldn't use the DDI as a cure-all, but the convenience and speed of it could be useful even for people who own PDFs or Lulu versions of the older books. It's not THE answer, but it's one prong of the answer. It's how you make it easy for people who want your stuff to give you money to use it.

Because if you do that, you can worry less and less about pirates.

I don't think that WotC should be afraid of pirates, but I do think that chasing after pirates is a good thing. Just ignoring the pirates and condoning their actions as a result doesn't help anybody but thieves and scum.

In any enterprise when you make things people want, you will be competing against people who make knock-offs. Store-brand groceries. Cereals in bags. Chinatown Coach bags. Digital piracy. Basic theft. It's going to happen, and you can't stop it. You can't use these as excuses to stop letting people give you money for things. You can certainly use it as an excuse to make the paper version better, or to make the rules able to be accessed in multiple places for a small fee, but if you just retreat into your shell, you're just shooting yourself in the foot over something that you can't stop. You can't achieve security; don't go crazy trying to. Put in place basic precautions, but the best way to fight piracy is to give people what they want at a reasonable price. Check out Hulu. It's the TV industry's best answer to torrent sites because it's just like watching TV, only BETTER. It's more convenient to watch a show on Hulu, most of the time, than it is to go download it....and cheaper than cable. ;)

I'll tell ya this: selling PDFs for $30 was NOT more convenient than downloading the book. ;)

TwinBahamut said:
I think he would be better off just listening to your first idea.

I don't think the first idea is a panacea. It's part of the solution but, as others pointed out, it can't be the entire solution. People generally want to give you money in a lot of different ways. Leeds just needs to set up the buckets to catch it (rather than taking the bucket away because someone might be catching some overflow).

I couldn't care less about open gaming. Cooperating with publishers so they can use the DDI to provide greater support for GSL products seems like a better idea to me.

The GSL -- even revised -- is borked. It accomplishes WotC's goals, but those goals are borked. They are too freaked out over brand identity. It is a game that is shamelessly based on public domain (and, in the case of Tolkein, sometimes not-so-public-domain) works and modularity (every DM has their own version of the game). Why work against that? All that does is put up walls where there shouldn't be walls.

It doesn't matter if YOU don't care about open gaming. This is another channel of money that WotC can get to flow into itself. More people in the hobby = more people playing D&D (even if they start off with some 4e of a different flavor). Wizards needs to care about open gaming.

I'm really not sure if there is any way for WotC to do this. It isn't the way I got into the hobby (I was lured in by raw D&D brand recognition), so I can't think of what they could do. I think simply stepping up in marketing might work better for them.

Brand recognition doesn't get six adults to sit in a room for four hours a week pretending to be an elf. You can't focus on individuals -- you need to focus on groups, because an individual can't play D&D by himself. Again, this is good to do through local gaming stores, and it's something that's basically impossible through the big-box retailers, so if WotC is serious about supporting the FLGSes, this would be a golden way to do it. Real, flesh-and-blood social networking.
 

It is a game that is shamelessly based on . . . modularity (every DM has their own version of the game).

Stray hypothesis: There is a recurrent trend among the Keepers of the Game (some of Gygax's articles at the launch of AD&D, some of the feel I was getting off of Dancey and others when 3E launched) that considers this to be a bug, not a feature.
 

I mostly endorse it. Everything but #1. No way in Hell would I pay a monthly fee for access to older D&D products. PoD sure. PDF sales, sure. DDI subscription to access 'em...nope.

Why not do both... :)
It seems there would be damand for the older products in PoD/Deadtree and having them in the compendium might expose folks to all that is D&D. Not sure how much of a crossover there is, but some might even get both. At ~$10 a month, the conveinience for running games might be worth it. I buy the books for 4E and have a sub. Might work for other editions too... love to have that for 1E ;)

For the current edition, have all the gamestore/RPGA game group support...
 


As a 3.5 fan, I think the WotC/4E ship has sailed.

I really don't have anything I'd want to say to or ask Greg Leeds at this point.

It's time to move on.

I'm with Dave on this. At this point, there is no way they are going to do anything to make 4th edition more like the game we have enjoyed in the past, bring back the print magazines, or allow their pdfs to be sold again. In short, they have gone too far to do anything to bring us former WotC customers back. That ship has definitely sailed.
 

Subscriptions services can and do make sense regarding some goods. When you think about it, a flat fee to access everything (with the risk it could go away) might be better than a permanent investment.

For instance, O'Reilly Media offers Safari subscription for their vast library, and in many cases, music subscription services might be better for some than trying to buy individual CDs.

This might not work for RPGs, since the hobby is a collectors. (It makes more sense for Safari because computer knowledge changes all the time and I have doubts a 20 year old book on an edition of an older program or language no longer in active use makes much sense.) But some people may just want to read and then walk away--in today's day and age, people don't always want to resell--why do you see so many products with "free" signs left on the curb. I could see this having some value.

You can't use these as excuses to stop letting people give you money for things.

Depends on how much your making. Some business may go under--sometimes it's not worth the fight. That's for the company to decide. My Dad had a business, but he ended up going back to work for other people--reason, accounts receivables--to hard to get people to pay you what they owe. I have a feeling if piracy is too rampant, some companies will go out of business or evolve into something where piracy won't be as much of an issue.

Sell A Friggin' T-Shirt Or Something.

T-Shirt revenue is widely bantered on by the people complaining about the music industry "whining" about piracy. T-Shirt sales are not that lucrative. And merchandising is an ancillary market compared to the primary. I want to buy books and supplements, not T-Shirts, stickers, logos, etc. The ancillary merchandise pales compared to what I want.

The GSL -- even revised -- is borked. It accomplishes WotC's goals, but those goals are borked. They are too freaked out over brand identity. It is a game that is shamelessly based on public domain (and, in the case of Tolkein, sometimes not-so-public-domain) works and modularity (every DM has their own version of the game). Why work against that? All that does is put up walls where there shouldn't be walls.

Which is why they've also made the radical changes they did. (I don't particularly like those changes, but I understand them) Brand Identity is the only way for a strong product to stay strong. The novels, original creations, etc., are important. D&D is not meant to be "Generic Fantasy RPG". Public domain stuff is only part of the process.
 

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