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Message: <blockquote data-quote="Nagol" data-source="post: 4744391" data-attributes="member: 23935">Remain quiet for a few days and watch the furor.  It'll probably die down since the customer base is fickle.If the furor decays naturally, remain quiet and continue your plan on the original timeline.  If the furor remains high or begins to grow, start planning a recovery strategy.  Put a patsy -- I mean a public relations person -- out front to draw attention and offer more information as to possible future plans without committing the business to anything.  Like a stage magician, his role is to distract and befuddle while offering calming but ultimately meaningless sounds.  If things continue to go poorly, he also acts as a lightning rod and can be disposed of as an act of contrition by the company.As things grow quiet, probably 3-6 weeks, announce plans to allow "some form" of access.  The access is going to be protected and it will take a while to adapt the product.  New product will be adapted first.  Older product will be adapted as time permits.  Offer no timeframe.Advertise the Compendium as having the new book crunch.  Explain that the protected files aren't ready yet, but people can always get a short-term subscription.  Possibly offer a discounted price for the first 3 months.About 6 months from the initial decision, issue a notice that the books will become displayable through DDI as a optional purchase linked to the subscription account.  Current subscribers may access the books.  Promise to put all non-pdf'ed books up within 3 months.One month later, have one month's worth of books complete and make it known that the process is harder than expected.Four months later, have all non-pdf'ed books available.  Two months after that, have all 4e books available.  Announce that older editions aren't worth the effort to convert -- manpower is needed for the next amazing thing that subscribers of the current game will just love instead.Bask in the glow of appreciative subscribers.</blockquote>

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