WotC Seeks Unity with a New Edition

[Aehrlon]

Quite possibly right... though I would not be surprised at all if there was at least 10-20% of the reasoning of those at the helm to be:
Pathfinder has taken over a large chunk of our market; we need to reclaim that income, considering 95% of their game was ours to begin with... We will see what happens.

 

[talok55]

That just goes along with what I said. As a result of Pathfinder taking a large chunk of D&D's market share, D&D doesn't make enough money for Hasbro, so they make a new edition to try and get back that market share. I'm sure there are other reasons for 4E not doing well (like all the PR blunders WotC has made over the past 5 years, and 4E being an entirely new game instead of a new edition), but stiff competition from Pathfinder seems to be a major reason for 4E's poor performance in the marketplace.