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Message: <blockquote data-quote="Asmor" data-source="post: 4103982" data-attributes="member: 1154">I will happily volunteer for any pilot program where you consider giving out the 4th edition boxed set, or any other product for that matter. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink    ;)"  data-smilie="2"data-shortname=";)" />All due respect to "The Rouse," (sorry, I've just not had a chance yet to use that nickname and it sounds so fun to say [and it is!]) I think this wouldn't work quite so well if you didn't require people to give up something. It serves two big benefits.First, it provides a barrier of entry. If they just, say, gave away 2500 copies to the first person to email a particular address, then there'd be nothing to stop anyone from emailing them and getting a copy with no intention of ever even looking at the book. By requiring them to turn in their PHB, it ensures that everyone who gets one of the free copies is at least marginally interested in it. It would suck to really want Exalted and not get a free copy because some jackaninny sent away for a free copy just for kicks.Second, it provides a sense of investment. One of the reasons I've heard for Linux and other FOSS (free open source software) failing to catch on is the fact that it's free. As a result, people don't think it has much value, or something. I also vaguely remember some software or something which the maker would have given away, but he claimed that by charging a nominal fee it invested people in it. Not being a psychologist, I can't really speak to how true this theory is, and not being an economist I can't speak for how wise it is, but there ya go. Someone who's given up their (presumably) beloved PHB to get this weird Exalted book is going to have a desire to read it if for no other reason than the fact that they've invested in it.</blockquote>

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