Heck, they are JUST NOW realizing that they need a streamlined, and integrated, digital MtG experience with the quality of Duels of the Planeswalkers and the breadth of Magic the Gathering Online. Pretty sure everyone has been shouting that for almost a decade now. So, as you can see, WotC isn't very maneuverable in the digital/tech arena; ESPECIALLY when it comes to their most analog brand.
Hmm Eerie And Rare Thing How Suddenly Their Online Needs Emerge.