I can't find the sources now (at my parents' place and trying to fall asleep...), but Brimstone Angels: Lesser Evils describes an auction of an important artifact. It's set in the 4e era with Harpers, Zhentarim and Netheril all trying to buy or steal it. I don't remember who handles the auction, but it includes someone other than the seller doing the marketing and other practical things. Maybe you can compare it to the work of a real estate agent:
Sending out information/marketing to bring in potential buyers, organising public displays, and handling communication of bids between possible buyers and the seller. The bids would be both before the auction (offering a good price to seal the deal without an auction) and the normal auction.
There are also suggestions for who would be interested and why. Some factions, possibly with wealthy patrons, might want items for safekeeping or to use for the aim of the faction. Villains might see it as a way to increase their power, and there are lots of nobles and other wealthy individuals who might but it simply to flaunt their wealth and get their guests talking during the next big party.
Bringing a good story to go along with the item should be important in all cases. How much they are prepared to pay for security to reduce risk of theft or exposure to pushy/threatening would-be buyers seems like a major factor making it a possible adventure in itself.
Sending out information/marketing to bring in potential buyers, organising public displays, and handling communication of bids between possible buyers and the seller. The bids would be both before the auction (offering a good price to seal the deal without an auction) and the normal auction.
There are also suggestions for who would be interested and why. Some factions, possibly with wealthy patrons, might want items for safekeeping or to use for the aim of the faction. Villains might see it as a way to increase their power, and there are lots of nobles and other wealthy individuals who might but it simply to flaunt their wealth and get their guests talking during the next big party.
Bringing a good story to go along with the item should be important in all cases. How much they are prepared to pay for security to reduce risk of theft or exposure to pushy/threatening would-be buyers seems like a major factor making it a possible adventure in itself.