The biggest issue with this kind of thing is that I don't know enough to give a sensible answer. I know that historically the biggest source of top quality movies in the past was the mid budget movie or even the better budgeted B Movies, not the deliberate attempts at blockbuster movies.
I do not know enough about the movie industry financials to really tell where that money has gone but I suspect it hangs around in streaming services these days.
As for what material might be the source of the "next big thing", I feel if I have heard about it, then that is not it.