WotC Roll 4 Combat: Hasbro/WotC was offered 20 million for D&D at the nadir of 4e.

[Henadic Theologian]

Because of the mixing of D&D and MtG settings at this point, WotC would likely have to mostly be purchased as a package deal, although some elements like some of the digital none D&D/MtG could be excluded from the deal.

But that would functional gut Hasbro's growth, so buying Hasbro might be a requirement to buy WotC.

 

[Scribe]

Because of the mixing of D&D and MtG settings at this point,

 

[Zardnaar]

That sounds terribly, terribly low even at the worst time of 4E.

Yeah they paid 27 million in 1997. No surprise they said no.

If I was buying D&D these days I wouldn't offer more than 750 million if I had to use my own money. That's absolute maximum. 500 million would be more reasonable.

Revenue might be 150 million but high over heads. Opportunity cost could make more doing something else that's a lot safer eg shares or property.

That's assuming revenue holds at 150 million as well. If I'm dropping 500 million I'm wanting 50 milion profit minimum per year approx.

 

[Henadic Theologian]

I know you don't like the mixing, but it's extensive enough it could cause problems to separate the brands completely now.

 

[Scribe]

I know you don't like the mixing, but it's extensive enough it could cause problems to separate the brands completely now.

I just dont see it. MTG hardly even has a cohesive logical brand now. Its just rules with whatever partnered/extended/random IP wants to paste its art/images onto the card.

D&D at least still means something.

 

[Henadic Theologian]

Yeah they paid 27 million in 1997. No surprise they said no.

If I was buying D&D these days I wouldn't offer more than 750 million if I had to use my own money. That's absolute maximum. 500 million would be more reasonable.

Revenue might be 150 million but high over heads. Opportunity cost could make more doing something else that's a lot safer eg shares or property.

That's assuming revenue holds at 150 million as well.

I think D&D has the potential to make alot more money then that. Also remember the last D&D MtG set alone made a hundred million+ dollars.

The brand has vastly more value then just ttrpg products, with the right management.

 

[Zardnaar]

I know you don't like the mixing, but it's extensive enough it could cause problems to separate the brands completely now.

Not really just whoever bought D&D couldn't make Ravnica, Theros or Strixhaven type books.

 

[MockingBird]

They are definitely low balling it, you have to factor in D&Beyond. Plus as others have mentioned, I just don't see splitting D&D and Magic at this point.

 

[Henadic Theologian]

I just dont see it. MTG hardly even has a cohesive logical brand now. Its just rules with whatever partnered/extended/random IP wants to paste its art/images onto the card.

D&D at least still means something.

It's not like D&D never did Universes Beyond like products, Diablo for example, Rick & Morty, Stranger Things, etc...

It's also because most of the D&D cards aren't universes beyond, they are reprintable cards, it tangles things up. There is also the possible the 2024 D&D books will make mention of MtG settings like Fizban's and Bigsbys did.

 

[mamba]

He goes on to say he thinks they'd need to sell D&D now for $3 billion but would probably only get $700 million.

where does the ‘need’ come from and do they say how they arrive at the 500 or 700M?