HeroQuest definitely seemed like better value - $100 for the "heroic" tier with the core boxed set, while the $150 "mythic" tier netted you two expansions plus bonuses. They also had a lower end goal ($1 million, compared to Heroscape's approximately $2 million). To be fair, Heroscape also has a lot more stuff than HeroQuest, and therefore must be more expensive to produce, but this was still pretty ambitious compared to HQ.
Question is, assuming this fails, what happens next? Do they try again with a more modest package? Or is this Heroscape's only chance to return? One reason I backed it is because I'm worried it's the latter...