About the only people HAPPY with what is happening are the new disciples of Loviatar.
In a world gone mad, they truly do believe pain is supreme, for there is pain all around them, in plenty and to spare.
Very rapidly, the cult grows into a religion, spreading through many lands and countries, like wildfire.
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You have it mixed up.
The COUNTY of Urnst is in ruins, now held by the Isles of Woe.
The DUCHY of Urnst is untouched, miraculously unscathed by the war so far, with every man and most of it's women marshalled on the borders and in the cities to fight any invader.
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To answer a post below, hundreds of thousands of euthusiastic peasants are charging onto the battlefield, screaming the name of the God Emperor, ready to spill their blood for the greater glory of Him and His Empire.
Does that answer your question?
He has all of them, and more are joining.
He is now seen as the Great One, the Hero of Aerdi, He Who Survived the Mountain, The Fearless Warrior.
Indeed, the battle at the Flinty Hills continues, although it has ground down into a stalemate, as all prolonged battles do.