Kiln Publications
First Post
Although I am new to the industry as a publisher I would be up for something like this....
But what ePublishing topics are out there that people would like to know more about?
Warden said:Sounds like marketing is the place to start. Now we need dates.
Everyone who wants to participate in our first "Marketing PDFs" discussion, please post your availability to be involved in a live chat below...I'll do the same after I find out what my working schedule is like. Also, if you could post your prefered method of chatting so that we could come to a general consensus -- at this point, I'd say psionics.net is the way to go for each of these, but I would prefer YIM because it has a habit of not screwing up on me.
HellHound said:As a current marketing major, I would love to talk marketing, but we should be certain that we are talking Marketing instead of Promotion - most people want to talk promotion when they say marketing, so perhaps the first discussion should be promotion instead?
After all, marketing involves determining what to produce, for whom to produce it, how to produce it, how to price it and provide pricing differences / incentives, etc, where to sell it / how to distribute it, and FINALLY, how to promote it - being by advertising, direct sales, public relations, point of sale promotions, etc.
In other words, it is a HUGE topic to cover in one chat. Just describing what each part of marketing entails in full detail along with the ramifications of each part can easily take up a multi-hour chat.
I think we should stick to ONE topic from this.
The basic breakup of marketing is the "four Ps" - I think we take on each one, one at a time, in these chats.
Product
Price
Place
Promotion
So, start with Product or Promotion?
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PS: I'm available most evenings, but late... ie: after 6pm Eastern Time at the earliest, any weekday.