They're doing some bundling, which is nice. And that responds to concerns of the high prices with some variant packages, like the Borg Cube Drone version, that's just the books, cube, and dice rather than all the minis and accessories.
The PDF bundle of the books is also a neat idea, teasing the future books in the product line.
Although…
There's a whole lot of unhappy people talking about the prices. The buzz isn't positive. Expensive dice, minis, GM screen, etc. The the company hasn't been clear as they could to explain the high prices in some items (like the collector's cover, which *looks* like just an alternate and less gloomy cover, but also has some glossy highlights and cloth bookmarks which was not initially described).
I just hope they can manage to get the books out. It'd be unpleasant to pre-purchase a bunch of PDFs only to have those books fall through… We don't end up with a repeat of the Marvel Heroic Roleplaying situation, where lower sales and high licence fees kill the product line before all the books were released.
They have "waves" of perks associated with the Borg Cube, each tied to 500 sales. They hit 100 sales really quickly (within hours of the preorder going live), but it's since slowed. And after they introduced the alternate cube package, the number dropped slightly.
It's not inspiring confidence.
At this point, what's keeping me from buying is an unrelated issue: the weak Canadian dollar. It's been bad the last 2-2 ½ years. All the books and movies and stuff I buy has effectively increased in price by 35%. But my paycheques haven't changed. It's the difference between a $318 USD cube vs a $430 CAD cube.
It was more just the other day, but post election the GBP dropped.
(Well… $430 + $50 s/h. And likely another $20 of taxes charged when I pick it up. Oh, and they say it's being couriered, but don't specify *which* courier. UPS tend to be dicks, charging a brokerage fee for paying the taxes for me. For a package costing $400+, UPS might charge me a fee of $50+.)