Sorry if this is non-responsive, but IMHO, the best thing to do with brand-new players is to hand them a selection of pregens.
With everything already statted out and ready to go - race, class, background, gear, personality, and all - plus a little blurb about their relationships with the other pregens & their attitudes that'll affect the story and a picture & one-line concept, players can pick a character that appeals to them, and learn the system by playing it. Later they can build their own characters if a concept occurs to them, or there's something they'd like to try out for whatever reason.