If in any way it is the fans of the new edition phenomenon that is pushing people out of the target audience, then maybe that competitive nature from the other games is the type of gamer WotC wanted to target as their audience for 4th?
Which means the audience changed when CCGs came about and widespread competitiveness broke lose.
It may also explain the need to try to balance everything in the game because the target audience is so trying to compete with the other players that making anything less than balanced would make people feel like they had some unfair advantage over another player or vice versa.
I can actually see something in this that means it might be a possibility in reason behind the target shift.
Which means the audience changed when CCGs came about and widespread competitiveness broke lose.
It may also explain the need to try to balance everything in the game because the target audience is so trying to compete with the other players that making anything less than balanced would make people feel like they had some unfair advantage over another player or vice versa.
I can actually see something in this that means it might be a possibility in reason behind the target shift.