I'm going to have to disagree with this, simply for the same reasons I see a rapper sampling a song as less creative as the guy who knows how to play an instrument and actually composes the new music. It is simply much harder to do, and there's more work and sweat involved. I am much more impressed by the people who come up with something new than I am with the people who just copy 95% of the OGL SRD and just add a few house rules.
I'm not talking about sampling and copying. I'm talking about building on the work of others and feeding off the work of others. The Cthulhu Mythos is an excellent example of this.
One guy, we'll call him Howard, has a story. It inspires someone to respond with another story.
Now Howard, at this point, could say, "No fair, make your own stuff up." at which point the creativity is thwarted. But instead, Howard says, "Cool, write some more, and here, I'll respond to your story." Fifty years later and there is a library of work, all built off of a shared world. If Howard had said "Write your own stuff," instead of a library we might have a single volume which we could read.
Likewise, sure there are some people in the OGL (and we'll just stick with d20) who might just copy what someone else wrote and then add their own 5%. But thats not what most of the really good writers are doing. They see a monster here they like and use it. They see a template from Advanced Bestiary and they use that. And then they blend it all together in a neat way and presto, you have a new piece of work that might inspire someone else to come along and add to it. That's going on all the time in the OGL world. Its what makes Paizo's work so good. Moreover, they not only admit where they got the idea but encourage you to go support the guy that came up with the other idea and if you want, make your own and add to the rules and the monsters.
So while, yes, the guys that create entirely from scratch, all on their own, do more work, the communities that support and foster each other are more productive. Those musicians writing their own work: I bet a lot of them hang around other musicians and swap ideas. The great masters of old: ask yourself whether they worked in a vaccuum, locked in a closet or whether they surrounded themselves with teachers, students, friends, patrons and others?
Speaking of patrons, the patronage projects are excellent examples of this idea. You get a lot of people paying to be involved and we're all sharing ideas and one guy has this cool idea and another that and someone critiques the first and makes it better and another takes the new idea and is inspired to submit an adventure idea which everyone likes. The creativity involved is communal and 100 people brainstorming will normally outthink any single individual, no matter how good that individual is.
