I very much concur. It pains me to say I've seen wizards with Magic Missile, Scorching Burst, Force Orb, and Acid Arrow/Flaming Sphere at first level. Coming from a 3.x mentality, people see Scorching burst, and think whoa, fireball at-will, and they grab it. Unfortunately they are unaware the more or less iconic blaster wizard build has moved on to become the new sorcerer, but it is still the wizard who carries the iconic spell names such as Fireball and Lightning Bolt.
Perhaps wizard should have been a striker to fit the expectations of more people, but from a play perspective, I'm very glad it's a controller. Maybe a new class such as the speculated Elementalist (or maybe Mage) could replace that old icon as a striker wizard, though it would be hard to do without a lot of overlap.