Obviously, this trailer is a promotional product.
If it manages to communicate something fresh/new on some established product identity (in this case the inspirational value of some spectacle) it can enhance interest by a great deal.
It is done well but not so well as the WoW launch trailer. IMO, the part most impressive of the WoD trailer is the city at the very beginning but ironically it seems they ripped off the Underworld movie trailer. After that point there is too much going on but in a rather static way. Why didn't they add more animation?
If it manages to communicate something fresh/new on some established product identity (in this case the inspirational value of some spectacle) it can enhance interest by a great deal.
It is done well but not so well as the WoW launch trailer. IMO, the part most impressive of the WoD trailer is the city at the very beginning but ironically it seems they ripped off the Underworld movie trailer. After that point there is too much going on but in a rather static way. Why didn't they add more animation?