You don't get it. I don't care if I am the only person who actually unsubscribed and everyone else saying the same is lying. Customer retention is king, especially during a recession. Making no effort to keep a customer who decides to drop your product is simply moronic. Attracting new customers is several times more expensive than keeping your current ones active and customer retention strategies are simple and readily available for an electronic product.
Magazine Survey from WotC
- Thread starter darkadelphia
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You don't get it. I don't care if I am the only person who actually unsubscribed and everyone else saying the same is lying. Customer retention is king, especially during a recession. Making no effort to keep a customer who decides to drop your product is simply moronic. Attracting new customers is several times more expensive than keeping your current ones active and customer retention strategies are simple and readily available for an electronic product.
Ryujin
Legend
Well there's the problem. You see, for me is IS the simplest answer.
Scribble
First Post
No I understand that, I'm not arguing against customer retention.
I'm saying perhaps the reason they didn't offer you a survey was because the number of dropped subscriptions for this month was not out of the norm.
(Especially since we've been told a number of times that people routinely dropped/re-subscribed.)
Maybe they are morons, but they've been a pretty successful company for the last like 20 years... So...
Scribble
First Post
I would challenge that they have been successful, at least the D&D department. They have never been a star, they had a period as a cow (questionable since the market is small), they are currently a question mark and they can end up a dog any month now.
Ryujin
Legend
Scribble
First Post
You've seen their financials then?
Imaro
Legend
Doesn't this cut both ways?
Dannager
First Post
One survey comes out, and suddenly the internet is made of nothing but marketing experts. Delicious.
See, the thing about marketing surveys is that they're always created to examine a specific subset of information, to answer certain questions facing the company.
If they only asked subscribers, that means that for the purposes of this survey and this survey alone, and the questions it contains, they are only interested in the opinions of current subscribers.
This could be for any number of reasons, all of which lie in the realm of speculation. It could be that they want opinions on the current state of the magazine, which they can only trust current subscribers to be able to evaluate. It could be that they've collected opinions from larger populations in the past, and want a narrower focus this time. It could be that this is the first stage of a series of surveys, and that answers from this survey will inform the questions asked in the following ones. And it could be for other reasons entirely.
It doesn't say anything about what WotC as a whole cares about, in terms of their customer base. It definitely doesn't mean that they don't care about expanding their customer base. Of course they want to expand their customer base.
Things were more fun two weeks ago when everybody was a programmer.
Or a few months back when everybody was a lawyer.
But in two or three weeks, everybody will be a CEO, and that might lead to some entertaining discussion.
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