[WotC's recent insanity] I think I've Figured It Out

Secondly, Ariosto re-iterates one of my points, which is that it is the old farts which fork out a lot of the dough. This isn't popular music, where it is the 11-14 year olds that are buying the singles on Itunes and it doesn't matter if we old guys want a new The The or Jamiroquai album. Not only is this a greying hobby, but the old farts now have at least some disposable income. Even poor private school teachers like myself can afford to spend $50+ a month on RPGs; most 12-year olds can't do that (or at least I couldn't).

I think that you are looking at this part wrong. There are two factors which get taken into account when looking at how much age groups spend. The number of people in the age group spending and the amount that they spend. While it is highly probable that people in older age-groups have more disposable income to spend, there are going to be less of them spending money on RPGs than younger people.

The larger population spending money on RPGs at the lower age groups will balance out (and probably exceed) the larger amounts spent by us old farts.
 

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How old the hobbyists were who made up something that they and their fellow hobbyists enjoyed did indeed have something to do with the nature of the thing and its ability to attract other people from that demographic -- because they intentionally made it so.

It was no accident that Fred Rogers' "Mr. Rogers' Neighborhood" was a hit with the preschool demographic, and there are countless other instances in which anyone should be able to see that both content and presentation can target a particular audience.

Gygax and Arneson invented something that appealed to 10-year-old boys and 17-year-old girls and 30-year-old men and women. It appealed significantly less to the distaff segment, but I don't remember anyone saying, "Hey, there are too many chicks in the scene, so we'd better crank up the misogyny to keep D&D 'relevant'."
 

Keeping older gamers around isn't a bad idea, but if you can manage it, getting new gamers is a better long-term strategy.
It's definitely not the strategy of new "editions", at least as that has been explained!
 

I am not accusing the D&D designers of lacking passion; I AM accusing them of bowing down to corporate pressure to design a game that would be a commercial success by tapping into minatures sales and DDI and that would be distinct enough from the 3E based OGL generation of games to mean that the D&D IP is protected.

There is nothing wrong with these goals per se, but when they are the PRIMARY drivers for the content of an RPG, then you have a BIG problem.

Yes, well said and this could describe the problem with American economics as a whole: profit before people, culture, and art. This is why I wonder if RPGs as a medium is inherently better suited to relatively small companies because once you get to a certain point--and once you sell yourself to a corporate giant like Hasbro--you start losing sight of certain things. This is why we can cross our fingers that Paizo doesn't get too big and if it does, they somehow manage to stay "small."

So? How old the original people were has exactly diddly to do with who, in the long run, actually bought (and buys) the stuff.

I'm going to guess that WotC knows it's market data better than we do.

The only data we have access to is now old - the 1999 market survey results. They have about 66% of tabletop RPG players as being under 25 years old. We don't know the breakdown in terms of dollar sales. Nor do we know the reason why the bulk of gamers were so young.

However, it does look like the traditional market was young. And I don't think you'll build a cogent argument that the older set is a place where they're apt to be able to grow the market substantially. Keeping older gamers around isn't a bad idea, but if you can manage it, getting new gamers is a better long-term strategy.

Yes, but the point I was going to make was actually made in the next post by mudbunny: quantity of players is a separate matter from amount of product purchased. I'm in a game group of seven and I am the only one who buys RPGs regularly. I'm the only serious-to-hardcore gamer, everyone else is casual. If we look at how many 4E sales we have have contributed, five or six of the other six have purchased a PHB, one purchased a Red Box, a couple official dice, and a few had DDI for at least a month or two to get the Character Builder and I think that's it. Meanwhile I've purchased about 60% of the total 35ish hardcovers, plus a few Essentials products, plus one or two adventures, plus I had a DDI subscription for about a year and a half.

So of the seven of us, I would guess that six have spent a total of about $250-300 on 4E products, maybe $4-500 including DDI, while alone I've spent about over $1,000 (and I don't even buy D&D miniatures).

Now this has nothing to do with age as we are all in our 30s or 40s. But what it does have to do with is the split between the "casual" and "diehard" gamers. Going on the above figures, if you take my anecdote as roughly exemplary of that buying difference, I spend about as much money on new D&D stuff as about 10 casual players. If we take DDI out of the equation then it becomes something like 20.

I may be wrong, but my guess is that a larger percentage of 30+ players are diehard than 12-20 players, at least in terms of purchasing.

I think that you are looking at this part wrong. There are two factors which get taken into account when looking at how much age groups spend. The number of people in the age group spending and the amount that they spend. While it is highly probable that people in older age-groups have more disposable income to spend, there are going to be less of them spending money on RPGs than younger people.

The larger population spending money on RPGs at the lower age groups will balance out (and probably exceed) the larger amounts spent by us old farts.

Yes, exactly. But this just supports what I am saying: there may be less old farts buying stuff, but we're probably buying a lot more stuff. But I think you are right, that it balances out - so we have two roughly equal purchasing groups: the 10% or so of players that buy half the product and the 90% that buy the other half. Now the thing is, that 10% is your core that are more likely to continue purchasing if they (we!) like the product. The 90% is more fickle and changeable; at best a few of them enter the 10%, but more likely their interest fades and dies.

So it may be that the normal major goals of retaining old players and finding new ones are secondary as a "key to success" to finding ways to make existing casual fans into diehard fans. Or, at the least, it is equal to the other goals and probably under-emphasized by WotC. I think this key has to do with, to go back to someone's comment earlier on, offering a truly great experience that you can't get elsewhere, that isn't simply a complex board-game or a social video game.
 

Yes, exactly. But this just supports what I am saying: there may be less old farts buying stuff, but we're probably buying a lot more stuff. But I think you are right, that it balances out - so we have two roughly equal purchasing groups: the 10% or so of players that buy half the product and the 90% that buy the other half. Now the thing is, that 10% is your core that are more likely to continue purchasing if they (we!) like the product. The 90% is more fickle and changeable; at best a few of them enter the 10%, but more likely their interest fades and dies.

I am not sure that the buying power is equal for the two groups. I strongly suspect that the buying power of the younger group is much higher than that of the older group. I also think that you are ignoring the fact that the 10 % core that you speak of...they were once part of the 90 % young group.

Now WotC surely has market research that tells them the % of young buyers/players as opposed to old buyers/players, and how much they tend to be retained from year to year and generation to generation. I suspect (and this is just a guess) that economic theory would say that the best path to continued success is to aim your focus at the larger youth market in hopes of converting more of them to the long-term group. Focusing solely on the older group means that you are not expanding your audience, you are, at best, stagnating it.

While it would be nice to be able to find a single product that can be aimed at both groups, I am not sure that it is possible. Different cultural influences and advances in games over the years means that the type of game (using type broadly here) that each group will enjoy may vary. In some cases it may vary some, in others it may vary a lot.

This isn't a challenge solely faced by WotC. This is faced by everyone in media/entertainment. Movies, TVs, video games, etc. They all have to find ways to follow the changing trends of what consumers want and how many want each type of (often conflicting) change. If they guess right more often than they guess wrong, they are doing a pretty good job.
 


Trying to coddle and attract the elder set while neglecting the up-and-comers is a boneheaded business decision. The game needs to change and evolve, it needs to adapt, and it needs to keep trying to target those high school and middle school kids with free time and a basement. It needs to attract the WoW folks, the Harry Potter folks, the Pokemon folks, the Anime folks, the LotR Movie folks, heck, even the Twilight folks and the SAW folks.

Of course, personally, I think a focus on tactical minis combat certainly misses those marks, too, since...well...tactical minis combat isn't what people really gravitate to these things for.

Now there is an element of tactics in a lot of these...but WoW's "aggro juggling" and Pokemon's "rock-paper-scissors-BFG" are streets ahead of 4e's tactical minis combat in terms of ease, speed, and even variety. 4e's system is nice and solid, but fluid and dynamic it ain't. ;)

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Actually, most of my group and I work at a used bookstore in Redmond. Most books are available for half price. But the PHB, which we've only gotten one copy of in the last year..55 bucks and sold in one day. Sadly we don't get much of a discount on out of print stuff. I think I'll just end up breaking my no laptops rule.

I just picked up a PHB for $4 in the past month (3e, not 3.5 however). I think people are really constricted in where they are looking if they are paying $55 for a PHB.
 

I just picked up a PHB for $4 in the past month (3e, not 3.5 however). I think people are really constricted in where they are looking if they are paying $55 for a PHB.

I'm beginning to think it may be the area we are in. The Seattle area is super thick with gamers, so there is quite a bit of demand. That's great that you got one so cheap, though!

Maybe when I go back to Texas for a visit I can find something for everyone, if they decide to stick with it.
 

Mercurius said:
I may be wrong, but my guess is that a larger percentage of 30+ players are diehard than 12-20 players, at least in terms of purchasing.
Assuming access to $750 to $1000 in the first place ... I think the kind of "diehard" you have in mind is more likely among the younger set.

The "need" for an endless supply of technical manuals to play a game of imagination is, at least from what I have seen, distributed that way. Life experience tends to add both knowledge on various subjects and confidence in judgment. I have seen here many times the claim that we who are not scarred by the horrors of DMs not fettered with heavy rules-books just did not play the game as adolescents.

I started at 10 or 11, and have kept on since. I also went through a phase of wanting (if not being able to afford) the sort of load that I see young WotC-D&D enthusiasts wheel in on hand trucks.

The older players were not much into that, and neither was I beyond my teen years. Advanced Squad Leader is about the limit for me, and even that has been gathering dust.

The older group I'm playing with now is not buying anything at all from WotC, though, because the firm offers nothing of interest. As the company's market research suggested, people who use miniatures often spend a lot. However, the WotC miniatures one of us has came via a close-out sale when they were discontinued -- and he has not bought a D&D book more recent than "2e".
 

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