Jester David
Hero
Wizards seems to be trying to make DnD Next attractive to Pathfinder players but all the PF players I know either don't know about DnDnext and/or don't care. They are happy with PF and are not going to switch. So what is the purposes of making a game that your target group won't play and which some of your current customers don't like. Wizards is making DnD Next like 3.5 and PF but we already have those. It just seems so pointless.
I think WotC as learned their lesson after 4e where they cannot just make a new game and expect people to play. They know they have to win sales.
But they're not *just* trying for Pathfinder fans. They're trying to make a game with widespread appeal. To attract Basic and 1e fans as well.
D&D Next has its problems. Some of this is marketing as WotC is not spreading the word too far out of the community. They're hitting people already in the loop. WotC's marketing department is terrible at spreading the word. But I doubt D&D is their priority.
Right now D&D Next has a couple things going for it. First and foremost is the Free2Play aspect of the playtest. Groups go through game fatigue. They get tired of a game and are ready for something new. Or they need a break. Or someone is missing a couple sessions. D&D Next can fill that gap. It's there.
There's also the retro feel. The design of Next lends itself well to 1e modules (and, by extension, 2e modules). It works with content you already own.
The problems are that it is still a playtest, that content isn't out yet, and the process is slow.
The other problem remains that it is being published by WotC. And the final decisions on format & release of the game and content rely on upper management that is not gamers. And that the last two editions have been marred by quick staff turnover, which has changed and distorted plans for the product line.