As a fan of the book, which even from the previews I can tell this movie does not resemble in any meaningful way, I am rather uninterested in the film.
Does that matter? (Well, to you it does, as you've stated; I just view it as a zombie movie which happen to have the same title).
I'm bored of zombies though.
Does that matter?
Yeah, it kind of does. Whether or not it is technically legal, what they're doing is basically false advertising, or bait-and-switch.
Hmm? I thought you said that you could - and did - tell it wasn't the book from the previews? To me that's the opposite of false advertising!
What if someone made a movie titled ENWorld. Here's the trailer:
http://www.youtube.com/watch?v=lB95KLmpLR4