TerraDave
5ever, or until 2024
Enough with the random WoW shots. It doesn't even make sense in this context.
And they're part of a public company, where other divisions vastly outperform D&D. So yeah, their corporate masters wanted them to do whatever was necessary to (theoretically) dramatically change their fortunes. That's an incredibly common story inside Corporate America.
Ya, speaking of random shots and not making sense.
WoW was specifically cited by the team (mostly Noonan, but by others) as an influence at the time.
Speaking of corporate masters, wouldn't they want a strategy that worked. I guess it turns out they would, as almost all the principles associated with 4e were ultimately fired.
The question is, why that strategy? Why not just keep milking what had been a very successful 3E?