You're just making stuff up!
What exactly am I making up? I'm drawing a conclusion from data. Are you saying my data is incorrect?
The first Iron Man movie, in 2008, made over half-a-billion dollars. The first X-Men movie, 8 years earlier, made a bit less than three hundred million. Even allowing for inflation (one site suggested around 25%), the Iron Man movie made more money. This clearly has nothing to do with continuity of canon.
Part of the logic of Days of Future Past was to try to build a longer-running money-making franchise, and this was attempted by changing canon. Now maybe you know more about marketing movies than Fox, but personally I'm sceptical.
Is there any actual evidence that what explains the big sales for Marvel movies is tight continuity of canon?
Ok, let's look at how much each X-Men movie made compared to it's predecessor...
X-Men Fox $157,299,717
X2: X-Men United Fox $214,949,694
X-Men: The Last Stand Fox $234,362,462
So far so good right, revenue increases with each movie. The above movies have a continuous canon and lore to connect them, people get invested in them... then we re-boot and switch it up (arguably with a much better movie than the first 3 at least according to Rotten Tomatoe) and surprise... surprise we get the lowest revenue of any X-Men movie to date at this point...
X-Men: First Class Fox $146,408,305
Why is that?
Why does the revenue suddenly drop to levels below even the original movie while having a much better story if all that matters is a good story? I would argue because the canon and lore being changed and mucked about with lost a big chunk of their audience. It was confusing and the fact that it drew such dismal numbers was probably the reason they decided to try and realign the lore and canon between the two films. But please go ahead and tell me why it's numbers were so bad since X-Men: First Class had a better story and kept the tropes of the X-Men firmly in place... why did it do so bad compared to the first three that were connected?
But let's examine it more. Ok we ditch the old canon and lore reboot and take a dive but hey we grab the old lore and try and get it back on track because... well yeah because our numbers sucked compared to the first film... so they need to pull on the old films as well as the new and they use the alternate timeline story to do just that and we get much better numbers... probably because at least some of those who left the franchise when it re-booted come back because once again it's at least addressing the lore and canon they liked from the first 3 movies... of course it still doesn't top Last Stand, though Rotten Tomatoes rated it as the best X-Men movie in the franchise.
X-Men: Days of Future Past Fox $233,921,534
However at this point the canon and lore is a muddles mess and confusing, alot of things in the details are starting to unravel and we get what should have been one of the most popular storylines with one of the most popular villains that ends up being one of the worst X-Men movies (revenue wise) of all times. This movie drops back to Fist Class numbers not surpassing any of the original X-Men movies and barely surpassing the re-boot.
X-Men: Apocalypse Fox $155,442,489
So if you don't think that the re-boots and lore changes and confusing mash of trying to stitch it together was the cause.. please enlighten me as to your own reasoning (which I've asked for previously) as to why the revenue took such a hit on the re-boot and why the second series of movies never surpassed the first?