Emerikol
Legend
As everyone knows, I am no 4e fanboy, but I really despised the 3e darkness and lack of contrast in the text. I guess that is me getting old. I thought when 4e first came out that it looked clean.I think that was @Mistwell actually. I had the opposite reaction, 4e graphic design seemed like a breath of fresh air to me. I'm an architect and a bit of a graphic designer and it it just appealed to my training and taste.
On the other hand I had real trouble with the 2e and then 3e graphic design. They were big reasons I didn't play those editions. I am using the 3e Epic Level Handbook to update some high CR monsters and stuff like this drives me crazy:
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and this:
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But everyone has their preferences, and that is OK.
Now, having said that, I don't really weigh the art very high in my adaption of a game. The rules themselves matter far more to me. That goes for a lot of products.