Things seem forced when people (or corporation, in this case) try to actively try something new and better. That's because it's something they aren't used too. As time rolls on, it'll come more naturally to them and won't seem like overcompensation. As for disproportionate... There are three things going on that contribute to this. First, as before, they're trying to find their footing on how to do this properly. Second, it needs to be disproportionate to some extent—otherwise some peoples would get no or next to no representation at all and that's not cool. Third, it's easy for something to feel disproportionate when the thing you're used to has been traditionally disproportionate in the other direction. Don't expect the changes to be perfect overnight—it'll take time and effort to get it right. But at least things are on the right track.