Ralif Redhammer
Legend
He belongs in the same club as Bulldog Drummond and Dick Barton - big in their day, but that day has passed. whereas Batman and Holmes have run pretty much continuously since their creation. Spiderman only dates to 1962, so he is nothing like so vintage, but he has run continuously since then too.
If you want to do something in that style, you might as well create a new character, like the Rocketeer or Indiana Jones, rather than pay for a licence.
Indiana Jones is a prime example of how to do it - he feels very much like a character that you could swear was in the pulps.
One does wonder what would've happened if we had seen, say the Bob Clampett animated John Carter come to fruition in the 30s, then the McTiernan-directed, Tom Cruise and Julia Roberts starring John Carter movie in the 90s. Would Disney's adaptation have faired better, or would it have still suffered the same ignoble fate?
And honestly it's fine. Some stories and characters just belong to different eras. They don't need to be IP factories that are perpetually turning out new product.
Not every character, or every work can stand the test of time. That doesn't make them bad stories necessarily, nor does it mean that there won't still be devotees. But there is a difference between a mild fandom and audience and the kind of fandom and larger audience that creates the MCU.
They did try "Doc Savage" in 1975, Starring Ron Ely. It went over about as well as the recent "John Carter" movie did. And I've got some bad news for people...
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Doc Savage | Adventure
Doc Savage: Directed by Shane Black. With Dwayne Johnson. Doc Savage, the man of bronze, was raised from childhood by a team of scientists to become the original "super" hero of the 1930s. A man of great mental and physical strength, he went around the world battling larger-than-life villains.www.imdb.com
Oh man, it's like combing Black Adam and The Jungle Cruise. What could possibly go wrong!