I think
@Aldarc should give those of us ignorant a correct pronunciation from their perspective.
True story: In my senior capstone class, I was lecturing on the historiography of the Scottish Witch Hunts of the 1690s, and I kept pronouncing Berwick as "Burr-Wick." At the end of the class, my professor took me aside and said, "I think it's pronounced "Barrick."
Here in Arkansas, we have a town called El Dorado. How do you think it is pronounced? It's "El Duh-rah-dough." Surprised the hell out of me. How about Stuttgart, Arkansas? It's pronounced "Stutt-gart." I used to live in Germany, and when I moved here I used the German pronunciation and this dude looked at me like he was ready to tear my head off and corrected me. Some people are really, really touchy about their pronunciations.
Pronunciations of place names are an important part of cultural identity, and such pronunciations are often used as cultural and socio-political markers: i.e., Shibboleths. There is a Beaufort, North Carolina and a Beaufort, South Carolina, which are named for the same duke but have different pronunciations from each other: BO-fort and BYEW-fort, respectively. It's not difficult for me to refer to each according to their local preferences. But this is something that you learn through experience.
Sharyn McCrumb is a North Carolina novelist who often writes novels pertaining to Appalachian folklore and history.
Old Gods of Appalachia is an eldritch horror podcast from Cam Collins and Steve Shell. Both are from Wise, Virginia. OGoA is also now a Cypher System TTRPG by Monte Cook Games. Tammy Ryan, who works for MCG and wife of Charles Ryan, is also from Wise, Virginia. When MCG got the gig for OGoA, she apparently made sure that everyone at MCG said "Appalachia" as per the core region. Similarly, I've heard that as part of freshmen orientation, Appalachian State University teaches new students how to say "Appalachian."
Incidentally, "app-puh-LATCH-uhn" tends to be the preferred pronunciation for academics and scholars of Appalachian culture, folklore, dialect, etc. There are reasons for that, namely the fact that it's both the older pronunciation as well as the pronunciation used by the regional cultural core.
Anyway, you can hear the pronunciation early on in this introductory video for the podcast.
The recently released OGoA book even goes out of its way to write:
What If You Don’t Know Anything About Appalachia?
Not to worry—we’ve got you covered. The first thing to know is how to pronounce it—it’s “apple atcha,” like “throwing an apple atcha.” Unless, of course, your character’s an outsider, in which case their mispronunciation will give them away right quick.
I would probably walk away from the table of anyone playing this game if they insisted that App-uh-LAY-Shun was the correct pronunciation. (I would be okay if the player or GM was using the pronunciation to depict a
jasper.)
It's much as Sharyn McCrumb says. It's like the sound of nails on chalkboard. When we hear App-uh-LAY-Shun, we hear condescension. We hear people telling us that we are uneducated, impoverished, inbred hillbillies and rednecks. We hear people assuming that we are wrong about how the mountains are pronounced because we can't possibly know better than someone from New York, Massachussetts, or California. We hear people trying to culturally erase us. We hear a continued struggle for our regional and cultural identity. We hear people who are ashamed to be from the region because of its aformentioned associations, and who want to be regarded as "high society." We hear LBJ, RFK, and reporters objectifying us as part of their poverty tour of the Appalachian mountains. We hear New Yorkers in the early 1900s who believed that the hiking trail that goes through our mountains would sound better if they changed it to App-uh-LAY-Shun.
Yes. People in different places pronounce things differently, but reality is not that darn childishly simplistic. And it's not ridiculous for the people who live there or are from there and our experiences. It's only ridiculous for the people who can't be bothered to care, learn, or change about these issues after they have been told about them. I have many friends and acquaintances across the United States outside of the Appalchian Mountains and American Southeast. They may not have said "app-puh-LATCH-uhn" when we first met, but I promise you that they do now.