WotC Hasbro CEO Chris Cox talks about D&D on NPRs Here & Now. Topics include Layoffs and OGL.

[Black Dougal]

Go into more detail about "loyalty metrics"?

1. Net Promoter Score (NPS)
2. Customer Satisfaction Score (CSAT)
3. Customer Lifetime Value (CLV)
4. Customer Retention Rate (CRR)
5. Churn Rate
6. Repeat Purchase Rate (RPR)
7. Engagement Metrics

Some brands use all, some use some. I'm at work now I didn't want to write a book or overstep my place as I am not Myrdin. But if you google those terms you can find more info on each one.

 

[TheSword]

A couple of point i think he made well…

• OGL proposal quickly walked back. (Very quickly)
• An unusually open license for an IP (which IMHO definitely gets taken for granted)
• A lot of social media engagement that a lot of companies don’t pay attention to but you have to take a broad view and not only listen to the vocal minority.
• Layoffs mainly in toys and where they were in gaming it was mainly due to a change in priorities.
• He’s a gamer and has come through WotC pretty good thing for the CEO of the company that owns D&D
• Hasbro’s rating was upgraded a couple of months after the downgrade (interesting that we didn’t see a slew of streams and articles about that?)

All seems pretty reasonable and positive to me.

 

[Oofta]

A couple of point i think he made well…

• OGL proposal quickly walked back. (Very quickly)
• An unusually open license for IP (which IMHO definitely gets taken for granted)
• A lot of social media engagement that a lot of companies don’t pay attention to but you have to take a broad view and not only listen to the vocal minority.
• Layoffs mainly in toys and where they were in gaming it was mainly due to a change in priorities.
• He’s a gamer and has come through WotC pretty good thing for the CEO of the company that owns D&D
• Hasbro’s rating was upgraded a couple of months after the downgrade (interesting that we didn’t see a slew of streams and articles about that?)

All seems pretty reasonable and positive to me.

I really don't know what people want or how hardcore the interview was supposed to be. They considered doing something people didn't want and backed off quickly for a corporation. As a corporation they occasionally have layoffs. It happens at virtually all large companies.

What I didn't hear was that they don't care about older players. He acknowledged that they can't please everyone and that they don't pay attention to just people posting online and making podcasts.

 

[Hussar]

All seems pretty reasonable and positive to me.

Which, of course, will be spun as nothing but corporate speak lies. In three... two...

 

[Burnside]

I didn’t think he had a great answer at all to the “how can you receive a huge bonus when 20% of your employees were laid off” question.

 

[Reynard]

Oh, look, another Rorschach test.

 

[Scribe]

I didn’t think he had a great answer at all to the “how can you receive a huge bonus when 20% of your employees were laid off” question.

No answer to that looks good.

 

[Scribe]

An unusually open license for an IP (which IMHO definitely gets taken for granted)

OGL/CC or Guild?

 

[Hussar]

OGL/CC or Guild?

Either or really.

 

[Scribe]

Either or really.

There's a number of massive differences, and what the "open" and "ip" looks like.