I think the NYT journalistic standards have been in decline for several years, quoting Rob Kuntz is fishing for divisiveness from someone who is a small outlying voice in the greater industry, and the issue of race vs. species is not really a legitimate issue. It has been standard to move away from describing that option as "race" across virtually all of the major publishers are this point, and the vocal minority in this case is a trollish contingent wanting to turn it into an outsized cultural war for their own benefit. But for the NYT, "if it bleeds, it leads" so to speak.
No, if Elon Musk, arguably the most powerful man in America, is putting his oar into the debate, it becomes News. That is why the NYT is covering it, and they refer to his involvement in the article.
Look, I have always been against using "race" and am firmly in support of the switch to "species." For me, that not what makes this a legitimate news story. It is a legitimate news story because Kuntz represents a vocal minority who Elon Musk has chosen to champion. So you have an intersection of D&D, which on it's own
maybe gets an article in the arts and culture section or whatever, plus controversy that tangentially links to the current American furor around DEI initiatives, PLUS Musk coming in with his megaphone, and that combination makes it a significant news event.
The NYT has high journalistic standards. They are a massive institution so when they make a mistake that itself becomes news, but they have an outstanding reputation for professionalism, at least among journalists. They don't really do "hit pieces." This isn't the best article and it's written for the layperson, not us, but it's not a "hit piece."
It's there for the average American who might be wondering why Elon Musk has been making noises about D&D.