Yeah, there is no business model for this. This is a play for VC money and, ultimately, getting bought out by a more serious biomedical company that will do something that people will shell out money for, like medical cures or curing baldness, etc.
As much as I am opposed to the flashy pseudoscience part, I think there's lots of legitimate business models that could be built around this. Reintroducing critically endangered or recently extinct species by breeding them though close relatives. Breeding clones for testing purposes. The side of pharmaceutical manufacturing people don't like to think about.
But, yeah, this is just a VC stunt. There's lots of folks using CRISPR in interesting ways without doing this part.
Ever single scientific advancement in a nutshell
Every single one? Really? There's a lot of space between getting annoyed at pseudoscience and throwing your shoes in the loom.