Recent content by Keith Strohm

Paizo Publishing, LLC is currently looking to fill a marketing manager position. Qualified professionals should go to: http://192.168.132.2/jobs and look over the job description and requirements. Paizo is a dynamic company that handles some of the hottest brands in our...

I was coming in to work every day in Lake Geneva wondering--along with my carpool mates--whether or not my key card would actually work that day. :O Seriously, those were some very stressful times. The camaraderie and friendship in the office were the things that really kept me going. Seems...

Shadowlight, Email me at Keith.Strohm@paizo.com. Let me know your real name and address. I'll follow up on your problem personally. Keith Strohm Vice President Paizo Publishing, LLC

WizarDru, Thanks for the details. :) At the end of the day, the D&D strategy (around the launch of 3rd Editrion) had a detailed and comprehensive acquisition component. While 18-24 year olds may represent the sweet spot in terms of market activity, targeting younger kids for acquisition is a...

Thanks! I've been kicking about the industry and then took a half-year hiatuis. There's supposed to be a press release floating around somewhere about my association with Paizo Publishing. Anyway, good to hear from you. I'll be posting more as I ease into my role here at Paizo. Keith...

Two questions: 1. How does this contradict WOTC marketing research? 2. How does a poll of self-selected individuals from a specific community become a statistically valid sampling of the whole D&D marketplace? I'm not trying to be a jerk here, but it seems to me that a poll placed om...

From the feedback and information we received, the 3E Adventure Game box was a success, selling very nicely in mass channels. The Adventure Game was specifically built with new players in mind. The R&D staff used focus groups and market research (actually observing a number of groups of new...

While my personal experience indicates that the RPG business at retail was higher than $35 million during the last few years I was active in it, I'd have to say that it wasn't a whole lot higher. I think if you took a look at it globally you might arrive at a $40-$50m number. Keith Strohm Game...