Hasbro has been licensing their toy IPs to other toymakers more and more in the last few years. My guess is that this is part of the current "plan" on a corporate level. Why the "" because they just hired a bunch of designers and are notorious for picking a direction and then scuttling it soon...
Hasbro licenses out toylines more and more. Within the industry Mattel is known as a toy company that makes toys while Hasbro is known as a game company that makes toys. A lot of their action figure IPs have been acquired over the decades too.