Box set says it can go places books cannot. In terms of vendors. How many folks were introduced to the hobby by the Red Box waaay back when (not me, I predate Red Box by a few years, but still)? It was in toy stores, bookstores, comic book stores and game stores (not rpgs, but puzzle, boardgame like stores) and even department stores.
Having a game like this in Target, Walmart.... can be a nice trickle of newly targeted players. It serves the impulse buy market...not the establishing gamer market. Although, it can serve that too. I would consider picking it up after I read a review or two.
Not sure why you'd be disappointed that a RPG is coming out in the most awesome of game formats evar: teh sexeh box set. . .
isn't "maturity," it's about as immature as it gets. Don't let the juvenile gaming industry tell you otherwise.
