When did CR become a phenomenon? Can you give me an exact date?
The CNBC article goes into it:
How Critical Role helped spark a Dungeons & Dragons renaissance.
It as this neat infographic
View attachment 137319
By that, it looks like in 2017 DnD is having a very nice spike, but it isn't that far beyond where it was prior until the end of that year. And that was coming of 2016 where the first season of STRANGER THINGS came out and CR started to build steam
But it's not until 2018 that things really spike and keep going up
Both for DnD and CR as the second campaign really boosted the presence, with billboard ads and the extra accessibility of being able to start watching without needing to watch 400 hours of content
That's the year everything changes. That's when they decided to do EXPLORER'S GUIDE TO WILDEMOUNT. And probably move away from nostalgia based products to a product line aimed at the newcomers