UK Games Expo Attracts 42,000 Attendees Making It World's 3rd Largest Tabletop Convention

This year's UK Games Expo in Birmingham attracted more than 42,000 unique attendees this year, which represents a 7% increase over 2024. This makes it the third largest tabletop gaming convention in the world, following Essen Spiel and Gen Con.

Essen Spiel remains the largest tabletop convention in the world, while Gen Con and UKGE are the largest in North America and the UK respectively.

The show featured over 780 exhibitors, although some publishers, such as Arcane Wonders, pulled out citing tariff issues.

UKGE started in 2007 with about 900 attendees. In 2023 it attracted 32,000 attendees, with 39,000 in 2024. While it is primarily a boardgaming convention, it has a sizeable TTRPG contingent, with stands from Modiphius, Monte Cook Games, Cubicle 7, and many more (including us at EN Publishing!)

This year the show was in a different hall at the massive Birmingham NEC convention center, with a major car show and a Kylie Minogue concert on at the same time.

ConventionAttendance
Essen Spiel204,000 (2024)*
Gen Con71,000 (2024)
UK Games Expo42,000 (2025)
PAX Unplugged30,000 (approx)**
Origins Game Fair17,706 (2024)

*It's not clear whether Essen reports uniques or turnstile figures.
**PAX does not provide figures, but estimates are available.

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EN Publishing's stand just before the show doors opened!
 

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Essen Spiel said of the 2024 that the capacity they weren’t allowed to exceed each day was 50,000 attendees on site at once. This would actually put it on par, if not slightly less, than Gencon in 2024. The 204,000 would only be unique attendees if everyone only went for one day of the convention.
 

There is a French games event, Festival International des Jeux, which claims 170,000 visitors over three days. I do not know how many unique attendees they have.

It’s not specifically tabletop gaming. We could include larger conventions which also have tabletop gaming — Comic Con, Dragoncon, other massive events — but I chose to list conventions focused on tabletop gaming.
 


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