What Does a "Successful" RPG Look Like?

Here are some possible criteria folks might use to define a "successful" RPG. I don't necessarily agree with all of them or feel that a product must hit all of them to be successful but thought this list might help fuel the discussion.
  • Is there a published physical book or other permanent artifact?,
  • Do people know about it if you mention it?,
  • Do I hear about people actually playing the RPG and enjoying it?,
  • Could I convince one of my groups to play it, if we had the time of course?,
  • Does it show up on (and stay on) various online "looking for players" / "looking for games" sites?,
  • Can I see games played using this system at conventions?,
  • Does it have some type of organized play program?,
  • Does the publisher continue to publish material for it?,
  • Are other publishers publishing material for it?,
  • Is there a healthy community of GMs and creators regularly talking about it somewhere?,
  • Does it have some type of open license so other people can build off of it or publish for it?,
  • Can those publishers publish for it forever?,
  • Are there regular successful crowdfunding campaigns for it from both first and third party publishers?
 

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Here are some possible criteria folks might use to define a "successful" RPG. I don't necessarily agree with all of them or feel that a product must hit all of them to be successful but thought this list might help fuel the discussion.
  • Is there a published physical book or other permanent artifact?,
  • Do people know about it if you mention it?,
  • Do I hear about people actually playing the RPG and enjoying it?,
  • Could I convince one of my groups to play it, if we had the time of course?,
  • Does it show up on (and stay on) various online "looking for players" / "looking for games" sites?,
  • Can I see games played using this system at conventions?,
  • Does it have some type of organized play program?,
  • Does the publisher continue to publish material for it?,
  • Are other publishers publishing material for it?,
  • Is there a healthy community of GMs and creators regularly talking about it somewhere?,
  • Does it have some type of open license so other people can build off of it or publish for it?,
  • Can those publishers publish for it forever?,
  • Are there regular successful crowdfunding campaigns for it from both first and third party publishers?
Maybe a poll using these criteria and whatever else pops up here?
 

Here are some possible criteria folks might use to define a "successful" RPG. I don't necessarily agree with all of them or feel that a product must hit all of them to be successful but thought this list might help fuel the discussion.
  • Is there a published physical book or other permanent artifact?,
  • Do people know about it if you mention it?,
  • Do I hear about people actually playing the RPG and enjoying it?,
  • Could I convince one of my groups to play it, if we had the time of course?,
  • Does it show up on (and stay on) various online "looking for players" / "looking for games" sites?,
  • Can I see games played using this system at conventions?,
  • Does it have some type of organized play program?,
  • Does the publisher continue to publish material for it?,
  • Are other publishers publishing material for it?,
  • Is there a healthy community of GMs and creators regularly talking about it somewhere?,
  • Does it have some type of open license so other people can build off of it or publish for it?,
  • Can those publishers publish for it forever?,
  • Are there regular successful crowdfunding campaigns for it from both first and third party publishers?
You have some very idealistic approaches to measuring success :sneaky:
By these criteria, there are no other successful RPGs but D&D? That was actually sort of the point in me asking the question.

That last one the public almost certainly has no access to so we can't use that as a measure.
I answered the question. No other ttrpg has been as successful as D&D. The public has access to some ttrpg sales data on sites such as DrivethruRPG (free access) and NPD Bookscan (requires a subscription).
 

I don't know if 'successful' is the right word for it. It has too much baggage. But I can't think of a better word.

What makes it successful for the publisher might not be the same thing which makes it successful for a player and that might not be the same thing which makes it successful for a retailer or a distributor.

I guess the question is: did it achieve the publisher's goals (whatever those may be)? Those might be financial, might be popularity, might be innovation, might be measured in accessibility or inclusivity, might be measured by critical acclaim. Does it keep the company running, pay the bills, and pay peoples' wages? Do people like it? Has it changed the industry in some way? Has it had cultural impact? Is a game successful if one disadvantaged person is able to play where before they could not? Perhaps an accessibility feature makes that difference. There's so many things.
 

I answered the question. No other ttrpg has been as successful as D&D.
That is certainly true, but it doesn't answer the question. Is there only allowed to be one successful thing in any category in the world? The top one? One successful car, one successful cereal brand, one successful country, one successful movie?

Simply naming the top selling candidate isn't addressing the question in any meaningful way.
 

I think the bar for the vast majority of RPG publishers are quite low when it comes to measuring success.

Like, you could be a dude with some free desktop publishing software putting out print zines you get printed at an Office Max and pull a regular, albeit modest profit.

If I had to pick one criterion it would probably be "I can publish multiple books and not lose money".

Unless you are D&D or a small handful of second-tier publishers (Chaosium, Free League etc) that's realistically as good as it gets.
 

You have some very idealistic approaches to measuring success :sneaky:

I answered the question. No other ttrpg has been as successful as D&D. The public has access to some ttrpg sales data on sites such as DrivethruRPG (free access) and NPD Bookscan (requires a subscription).
D&D's sales data isn't on DriveThruRPG (because they don't sell PDFs....)

NPD data is all over the place these days. It's what led to that whole idea that WOTC only sold four thousand copies of the 2024 PHB.

Morrus responded better than I about the idea of only measuring success against D&D but again, because that topic keeps coming up, that's why I wanted to discuss the topic.
 

I guess the question is: did it achieve the publisher's goals (whatever those may be)?
Mine did, I am happy that it plays well, does what I want it to do; plus I contributed to the science fiction community overall, not just rpg's.

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I don't know if 'successful' is the right word for it. It has too much baggage. But I can't think of a better word.

What makes it successful for the publisher might not be the same thing which makes it successful for a player and that might not be the same thing which makes it successful for a retailer or a distributor.

I guess the question is: did it achieve the publisher's goals (whatever those may be)? Those might be financial, might be popularity, might be innovation, might be measured in accessibility or inclusivity, might be measured by critical acclaim. Does it keep the company running, pay the bills, and pay peoples' wages? Do people like it? Has it changed the industry in some way? Has it had cultural impact? Is a game successful if one disadvantaged person is able to play where before they could not? Perhaps an accessibility feature makes that difference. There's so many things.
You and I are in a different boat than most. For me, I'm asking RPG enthusiasts and GMs what makes it successful to them. So I'm not quite as interested in success from the company's point of view, although I think that leads to the other downstream measures of success (continued first party publishing, healthy third party publishing, and so on).
 


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