What Does a "Successful" RPG Look Like?

Dionne has said she sold 30,000 copies, which is excellent for an indie RPG. Assuming there is one book per 3-5 player table, that would mean 90,000 to 150,000 players IF they all play regularly and the book is not collecting dust on the shelves as another FOMO game that got played once or never or the group switched to another RPG.
I think the total was more copies than that. More like 60k?
 

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I heard Fred Hicks talk about how interest FATE had died off, not just as a game but as a whole system, given the rise of Powered by the Apocalypse.
Yet, I still see it every year at the very small convention I go to. And it is not the same GM every year. I also still see it on the shelves of the FLGS. To me it is still successful.
 







#2 would disqualify Pathfinder and Call of Cthulhu from being successful in my neck of the woods, and you'd think people are still only playing 3E D&D.

I haven't checked recently, but when I last went my library had... a couple copies of Pathfinder and some adventures for it, D&D (don't recall edition), Oz, and Coyote and Crow!
 

IME business success is always going to be measured by sales and profits. Paizo actually topped WotC by making Pathfinder the #1 selling ttrpg in spring 2011, fall 2012, spring 2013, fall 2013, and summer 2014. So beating D&D is anything but impossible. You just have to make a game people want to play more than D&D. If Paizo can do it, almost anyone can(y)
I don't recall the OP asking what makes a successful business RPG. That was your choice.
 

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