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This is not the case at all...Impressions handles the distributor sales and shipping for TLG and about 40 other companies so we're right in the thick of it. The PHB is hard to find and sold out in stores because the distributors and retailers are not buying enough to meet demand. This is a...

In the real world of advertising, where companies actually have set ad budgets, I would agree with you wholeheartedly, but this is the hobby game industry, where advertising budgets are a side thought at best as 80%-90% of the industry is small press (people doing their games on the side of...

...Oh, and in terms of the "best rates possible"...Everything is negotiable, all the time. There is always a minimum cost per page that is associated with the production of a magazine, and it takes the advertising to make up for all the editorial page costs. No matter where you advertise, just...

Advertising anywhere is a difficult beast. When the internet first came about and a tracking mechanism got involved for small companies to effectively use, it was great. Now websites need to get innovative with their approaches. When I worked at Mplayer.com, we offered items like Blue Streak...