2024 D&D Core Rulebooks Off to "Strongest-Ever" Start for D&D Books

D&D got a shout out during the most recent Hasbro quarterly report.
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Dungeons & Dragons got a rare shoutout during Hasbro's 3rd quarter earnings report, with Hasbro CEO Chris Cocks stating that the 2024 Core Rulebooks were off to a record start. Today, Hasbro released its third quarter 2025 earnings report, with Wizards of the Coast propping up the overall revenue for the company. Wizards of the Coast is up 33% YTD, with Magic: The Gathering having a 40% jump compared to last year. However, Cocks also called out Dungeons & Dragons in his comments, speaking to both the Core Rulebooks and D&D Beyond's Maps VTT.

Cocks' full comments (which are admittedly very brief) can be found below:
The refreshed 2024 editions of D&D’s Monster Manual, Players Handbook, and DM Guide are off to the strongest-ever start for D&D books. D&DBEYOND’S new, accessible virtual tabletop has driven weekly traffic up nearly 50% since its September launch.
Hasbro is having a good year, with total revenue up 7% compared to last year. Wizards is expected to be up 36-38% for 2025, largely due to the performance of Magic: The Gathering.
 

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Christian Hoffer

Christian Hoffer

When Worlds of Wonder went digital with Ticket to Ride, they noticed a "reverse funnel" where people who learned played the digital version bought the board game to share with their family (and had already learned the best strategies for the game.) Over the years, Battletech has also gotten so many gamers who remember the video games and want to check out the original.
This reverse funnel might be the best we can hope for with the tabletop hobby. It makes me wonder if Games Workshop have been able to confirm how many customers they've gotten through their video games as well.
For a while I was running 5e games for strangers through my local Meetup, and I ran into plenty of people who came to tabletop D&D via Baldur's Gate 3.
 

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Transcript and the article I saw lead with Magic. It was apparently a massive quarter.
After looking into it for a few minutes, I guess actually Hasbro only receives royalties on Monopoly Go and not the full game revenue. Monopoly Go makes WAY more money than MTG but Hasbro only gets a fraction so yeah that checks out
 

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