2024 D&D Core Rulebooks Off to "Strongest-Ever" Start for D&D Books

Dungeons & Dragons got a rare shoutout during Hasbro's 3rd quarter earnings report, with Hasbro CEO Chris Cocks stating that the 2024 Core Rulebooks were off to a record start. Today, Hasbro released its third quarter 2025 earnings report, with Wizards of the Coast propping up the overall revenue for the company. Wizards of the Coast is up 33% YTD, with Magic: The Gathering having a 40% jump compared to last year. However, Cocks also called out Dungeons & Dragons in his comments, speaking to both the Core Rulebooks and D&D Beyond's Maps VTT.

Cocks' full comments (which are admittedly very brief) can be found below:

The refreshed 2024 editions of D&D’s Monster Manual, Players Handbook, and DM Guide are off to the strongest-ever start for D&D books. D&DBEYOND’S new, accessible virtual tabletop has driven weekly traffic up nearly 50% since its September launch.

Hasbro is having a good year, with total revenue up 7% compared to last year. Wizards is expected to be up 36-38% for 2025, largely due to the performance of Magic: The Gathering.

 

[Parmandur]

I mean, sure, but that's not the point. If you are trying to assure stock holders and customers, it really matters.

And I'm sure for that purpose they have the numbers.

We know that, at least, 60% of D&D revenue is nownfrom direct sales through the Beyond platform, from the same report of there being 22 million users now: that would include physical books as well as didigital, but it is pretty clear both are doing OK.

 

[mamba]

You know I'd love to go back in time and see what was said in these calls about '14 5e... did we get exact numbers or anything else that wasn't corporate speak? I just dont get what exactly people are looking for (that is missing in these earning calls but was present in previous calls about D&D)?

probably not much, Hasbro has been notoriously bad at a clear communication, they obfuscate as much as they can get away with

 

[Parmandur]

probably not much, Hasbro has been notoriously bad at a clear communication, they obfuscate as much as they can get away with

The main difference is that in the 3E and 4E eras, D&D never merited discussion at these meetings, it was a marginal brand.

 

[Reynard]

We know that, at least, 60% of D&D revenue is nownfrom direct sales through the Beyond platform, from the same report of there being 22 million users now: that would include physical books as well as didigital, but it is pretty clear both are doing OK.

Is this confirmed thing, because it would not only be huge, but a MASSIVE blow to brick and mortar stores.

 

[EthanSental]

Or the cheap amazon deeply discounted sales that many bought during 5e that eat into FLGS sales…

 

[Zardnaar]

Does WotC separate digital from physical?

If Beyonds that high of sales some of thor "low" 5E phb sales combined with mammoth non phb sales start looking at bit more plausible.

By low I mean 1.6 million to say 3 (cf 1E 1.5million phb).

 

[Parmandur]

Is this confirmed thing, because it would not only be huge, but a MASSIVE blow to brick and mortar stores.

Not necessarily, if sales are juat that high: all reports from brick and mortar are that 2024 is selling well that I have heard.

Here ia what the relevant Hasbro SVP has put out there on LinkedIn to boast about his accomplishments, at least, pretty sure he must feel confident about the receipts on the numbers provided whether he personaly did cause the resultss or no:

Check out Dan Rawson’s profile on LinkedIn Dan Rawson - Hasbro | LinkedIn

 

[Parmandur]

Oh, I juat noticed that he says there that Beyond has a 75% subscription conversion rate.

So.

Um.

Beyond might be making a pretty fair amount of money, considering that 30% is apparently considered very good for that.

 

[Yaarel]

Oh, I juat noticed that he says there that Beyond has a 75% subscription conversion rate.

So.

Um.

Beyond might be making a pretty fair amount of money, considering that 30% is apparently considered very good for that.

"+75%", meaning three-fourths more?

 

[Parmandur]

"+75%", meaning three-fourths more?

Base don looking into it, he seems to indicate that 75% of users who sign up transition to subscribers...though your reading would be less extreme.

Wither eay..Beyond might be making a lot of money.