DICE?!?!!Plastic dice with a crayon to fill in the numbers.
(Okay that’s just old school me talking now)
I can see the appeal of a cheaper starter set, but I do remember using my old '81 Moldvay B/X set for years. While I'm not the audience for a starter set nowadays, I would to see the next generation get something they can keep and enjoy for years as well, rather than toss it out within a week for "the real game".
That’s a fair comparison on the surface, but not quite the direction I’m pointing toward. BECMI was its own branch of D&D, with a different progression path and only slightly parallel with AD&D. What I’m suggesting wouldn’t be a separate rules line—it would remain fully compatible with the current core rules from the start, no conversion needed.@Jacob Lewis - sounds like BECMI all over again - which isn't a bad thing.
I think it depends on the person. WotC's main audience is the newbies who will then graduate to buying $150 in core books and, ideally, remain inspired to keep shelling out $50 a pop for supplements and big adventure books.
I already have that stuff, though, and my goal is to use Heroes of the Borderlands as another box in the board game rotation, something that can be pulled out after a game or two of Labyrinth while holiday dinner is cooking and before people settle into drinking and cards.
I own plenty of easy-to-prep adventures, including the ones in One-Shot Adventures, but this is a vastly easier play experience for people without existing characters or any real knowledge of the game.
Whenever there's an apparent dichotomy, it's usually because there's more than one group of people with different interests and goals.

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.