Sure, I'll play along.
If I had been in charge of the 2024 D&D Starter Set (Heroes of the Borderlands), I would have taken a different (and controversial?) approach.
A “starter set” implies two things: first, that it’s a stripped-down, temporary version of the “real” game, and second, that it exists mainly as a tutorial because the core game is too complex to teach directly. That framing undersells what a boxed set could be.
What a lot of players actually see in these sets are the extras—maps, handouts, cards, tactile components. These are valuable not just to beginners, but also to veteran groups who buy the box for those materials alone. The problem is we (usually) only ever get one box, only at the lowest levels, and then it’s done.
There’s also a less visible audience: groups who enjoy the lighter rules and accessible structure of the starter set, but find the full game too complex once they “graduate.” For them, there’s nowhere to go. Imagine if instead of just one box, there was a continuing line—expansions that add more content, more materials, and a few more options without forcing a jump into the full game. This way, casual players can stick with a system that works for them, while everything remains fully compatible with the core rules.
So, rather than a “starter set,” I would have released a true basic game set—a simpler, self-contained version of the game that can grow through additional boxes. It would onboard new players, support veterans with useful components, and provide an ongoing path for those who prefer a lighter playstyle. That way, we don’t just get people started—we keep them playing regardless of their preferred style of game or play.